The Italians may be good cooks but their bread leaves a lot to be desired. This has only one advantage that I can think of which is that one does not overindulge in the pre-meal bread that restaurants serve.
Yet, competition between the many bakeries is evidently tough: to outdo their rivals, my next-door forno offers bread that has already been blessed: pan di ramerino benedetto. Buy your bread here and it will save you having to go to the church to have it blessed. The local priest doing his bit to help local business?